Many firms make an effort to identify smaller, better-defined target groups by using ________
A) user rates
B) loyalty segmentation
C) multiple segmentation bases
D) positioning
E) mass marketing
C
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On June 1, 2017, Smith & Beecham Services issued $33,000 of 10% bonds that mature in five years
They were issued at par. The bonds pay semiannual interest payments on June 30 and December 31 of each year. On December 31, 2017, what is the total amount paid to bondholders? A) $1,650 B) $3,300 C) $825 D) $1,100
The expected return on a stock computed using economic probabilities is:
A. guaranteed to equal the actual average return on the stock for the next five years. B. guaranteed to be the minimal rate of return on the stock over the next two years. C. guaranteed to equal the actual return for the immediate twelve month period. D. a mathematical expectation based on a weighted average and not an actual anticipated outcome. E. the actual return you should anticipate as long as the economic forecast remains constant.