Questionnaires are designed to collect information that is represented via measurement. This information, once compiled, can help answer specific questions. In this process, we are really measuring ________

You see what you want or expect to see with this perceptual mechanism:

A) attribution error B) halo effect C) self-ful?lling prophecy D) selective attention

Which of the following pieces of advice from former public relations executive Martin Arnold pertain to the first step in his suggested job search process?

A) Avoid wearing bling to the first interview. B) Determine where you would like to work. C) Prepare and practice a two-minute elevator speech. D) Send a "bread-and-butter" letter after the interview.