All of the following potential advantage points come from thinking about products in terms of value proposition attributes, EXCEPT:

A. Behaviour linkage
B. Cost advantages
C. Brand leveraging
D. Tangible product attributes
E. Message advantages

Ans: E. Message advantages

Business

You might also like to view...

A(n) ________ in current assets increases net working capital, thereby ________ the risk of insolvency

A) decrease; increasing B) increase; increasing C) increase; reducing D) decrease; reducing

Business

The rate of workers' compensation tax for employers is based on all of the following factors EXCEPT the:

A) workers' compensation guidelines in the employer's state. B) employer's injury experience rating. C) risk of injury for an occupation. D) number of employees at the firm.

Business