Which of the following is NOT true about a marketing message?
A) Effective messages attract attention.
B) Messages should spur interest, induce desire and result in action.
C) Firms need only target media connectors with their messages.
D) Messages must be relevant to the ultimate audience.
E) Firms convey messages to specific audiences via specific media.
C
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A representative for Tupperware who is implementing a party plan, demonstrating and selling products at a social gathering of friends, is using direct selling
Indicate whether the statement is true or false
Vidal Sassoon shampoos contain different amounts of scent according to the country in which they are sold. This is an example of ________
A) straight product extension B) product invention C) product adaptation D) communication adaptation E) standardized global marketing