Explain positioning and the three main components of the positioning statement
What will be an ideal response?
Positioning is the process of establishing (and sustaining)an intended meaning for a market offering in the minds of targeted customers. Writing a positioning statement is the central element of the positioning process. The critical components are target, offering concept, and value proposition. The target component succinctly characterizes the specific type of customers for the market offering that are of most interest to the supplier. The offering concept component specifies the essential attributes of the market offering for the selected target, out of the potentially larger set of attributes that an offering might possess.
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Misdemeanors are punishable by ________
A) death B) imprisonment of less than a year in a local jail C) imprisonment in a penitentiary D) imprisonment of at least five years
Which of the following statements about the entire contract clause is true?
A) It allows the insurer to change the policy terms without the insured's consent. B) It specifies that all statements in the application are considered warranties. C) It specifies that the life insurance policy and the attached application constitute the complete agreement between the parties. D) It prevents the insurance company from contesting a policy after it has been in force for two years during the lifetime of the insured.