A manager who wants an organizational change can push forward with the change when _______
a. driving forces far outweigh the restraining forces.
b. restraining forces are much stronger than the driving forces
c. when the driving forces and the restraining are fairly equal
d. only after a SWOT analysis is performed
e. after the organizational change
A
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Maxim Computer has a 10 percent of a $250 billion market. Maxim is the low-cost leader and realizes a 20% margin on sales, and marketing, sales, and administrative expenses equaling 10% of sales. What is Maxim's net marketing contribution?
A) $250 billion B) $25 billion C) $5 billion D) $2.5 billion E) $500 million
Chandra and Michael are a young married couple. They currently drive an SUV but would consider buying a smaller, more fuel-efficient car now that the prices on those models have come down
They shop at their local organic shop when they are making a special meal, but they more frequently shop at their local supermarket. Chandra and Michael are interested in composting, and even took a workshop on how to start their own compost bin, but getting started just hasn't been a priority for them. Chandra and Michael would most likely be classified as belonging to the ________ group. A) LOHAS B) green marketing C) social marketing D) Conventionals E) Drifters