What are assets?
What will be an ideal response?
Answer: Items that are owned by a business and will provide future benefits such as cash, merchandise, furniture, fixtures, machinery, buildings, land, and accounts receivable (which represents the amount of money owed to the business by its customers as a result of making sales on credit meaning that the customers will pay sometime in the future
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International business differs from domestic business in that a firm operating across borders must deal with the forces of two kinds of environments—domestic and foreign.
a. true b. false
An analysis conducted to determine what benefits target customers value and how they rate the relative value of various competitors' offers is known as ________
A) customer lifetime value B) customer value analysis C) quantitative analysis D) brand value proposition E) benchmarking