The first action a marketing team should take when initiating a social media campaign is:
a. establish a listening platform.
b. identify the medium for the campaign.
c. identify potential consumers.
d. decide which tools and platforms to use as part of its social media strategy.
ANSWER: a
The first action a marketing team should take when initiating a social media campaign is simpleâ€"it should just listen. Developing an effective listening system is necessary to both understanding and engaging an online audience.
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