Using "regular person" models in advertisements are being used by companies such as Wal-Mart in response to:
A) the decrease in the use of fear advertising tactics
B) the ineffectiveness of rational advertising tactics
C) the criticism of sexually-oriented advertising perpetuating a dissatisfaction with one's body
D) the need to reach female audiences, who do most of the buying in the household
C
Business
You might also like to view...
A question that gives the respondent a clue as to what the answer should be is called a leading question
Indicate whether the statement is true or false
Business
A type of validity that addresses the question of what characteristic the scale is measuring is called construct validity
Indicate whether the statement is true or false
Business