The reporter can use a personal sign-off that includes the station’s call letters in ______.

A. the close
B. the lead
C. the middle
D. the top

A. the close

Communication & Mass Media

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A speaker who calls on the audience to think further about a topic is doing what?

A) challenging the audience B) summarizing the main points C) calling for action D) none of the above

Communication & Mass Media

Janet's introduction contained the following remarks: "How many of you know someone who has tried to quit smoking, successfully or unsuccessfully? Have any of the smokers in this audience tried to quit? Well, if you have tried to quit and failed, you are among the 20 percent of Americans who have tried to quit multiple times. A few months ago I tried to quit, for the umpteenth time, but this time

I made it. I'd like to tell you exactly how I made it." Which of the following statements is accurate about this introduction? A) Janet shouldn't discuss her own experience with quitting smoking because it sets up some distance between her and the audience. B) Janet has successfully combined introductory devices of questions to the audience, statistical information, and a personal reference. C) Janet has too many devices in this introduction; the audience will be confused rather than intrigued by this introduction. D) Janet has successfully combined introductory devices of startling statements, reference to historical events, and illustrations.

Communication & Mass Media