IKEA's OB approach revolves around simplicity, attention to detail, and responsiveness in every aspect of its actions and behavior

Sala Co. is contemplating the replacement of an old machine with a new one. The following information has been gathered:

Old Machine New Machine Price $300,000 $600,000 Accumulated Depreciation 90,000 -0- Remaining useful life 10 years -0- Useful life -0- 10 years Annual operating costs $240,000 $180,600 If the old machine is replaced, it can be sold for $24,000. The net advantage (disadvantage) of replacing the old machine is a) $18,000 b) $24,000 c) $(60,000) d) $(6,000)

Briefly explain the societal marketing concept. Give an example of an organization that has effectively used the societal marketing concept

What will be an ideal response?