A major advantage of a straight lease versus a percentage lease is _____
a. its long lease term
b. the known rental fees for both the retailer and the property owner
c. that inflation and maintenance cost increases are reflected in rental changes
d. its use of renewal options
b
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Which of the following reports is best suited to analyze an organization's profitability over a period of time?
A) statement of financial position B) balance sheet C) cash flow statement D) income statement E) statement of current assets
In terms of buzz marketing, the ideal situation occurs when:
A) consumers who truly like a brand tell others. B) consumers who like a brand and are sponsored by a company to tell others. C) a company creates a blog about a brand and invites consumers to participate. D) company or agency employees posing as customers of the company, telling others about the brand.