Which of the following is recommended by your textbook as a method for generating emotional appeal in a persuasive speech?

A. Substitute emotional appeals for evidence.
B. Employ visual aids.
C. Increase the rate of your delivery.
D. Use more denotative language.
E. Develop vivid examples.

Answer: E

Communication & Mass Media

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Which of the following is most likely considered an accidental source of plagiarism?

A) swapping stories B) PR-generated material C) monitoring the competition D) subliminal memory

Communication & Mass Media

Unitizing reliability should be at .80 before the research moves onto categorizing those units coded

Indicate whether the statement is true or false.

Communication & Mass Media