What is a trade show? How can firms benefit from participating in trade shows?
What will be an ideal response?
Trade shows are periodic gatherings at which manufacturers, suppliers, and distributors in a particular industry, or related industries, display their products and provide information for potential retail, wholesale, or industrial buyers. From this definition you can see that they are sales-oriented events where the primary goal is for firms to meet potential buyers. Despite their bias to the sales portion of the marketing mix, however, trade shows can provide ample opportunities to garner media mentions and spur word-of-mouth if the firm chooses the right shows and employs the right MPR strategy.
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The method that provides the practitioner with the greatest control of content and placement in media is:
A. Marketing D. Advertising B. Lobbying E. Development C. Issues management
Order fulfillment refers to each of the following except
A) providing customers with what they have ordered. B) providing ordered products or services on time. C) providing all related customer services. D) providing price guarantees.