Dennis Yu discusses key questions to determine the impact of an influencer. Which point resonates the most regarding influencers?

A. Do they actually take the time to create their own content?
B. Do they have the best tools possible to create content?
C. Do they have an entourage following them to capture everything they are doing?
D. Do they publish their knowledge openly rather than just getting paid for their endorsements?

D. Do they publish their knowledge openly rather than just getting paid for their endorsements?

Communication & Mass Media

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Which of the following is true of Barnlund's theory of self-orientation?

A. When two people communicate, four entities are actually communicating. B. Self-concept is irrelevant. C. Each person communicates from within an understanding of who he or she is. D. Reflected appraisal refers to our self-image.

Communication & Mass Media

Verbal expressions of attitudes are called

a. motivations b. opinions c. needs d. beliefs

Communication & Mass Media