According to ______ the media produce messages that support the dominant ideology.

A. agenda setting theory
B. encoding/decoding theory
C. social cognitive theory of mass communication
D. cultivation theory

B. encoding/decoding theory

Communication & Mass Media

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When assessing audience attitudes, your primary concern is how likeable they will find you to be as a speaker

Indicate whether the statement is true or false

Communication & Mass Media

Explain the difference between a value and an attitude

What will be an ideal response?

Communication & Mass Media