According to ______ the media produce messages that support the dominant ideology.
A. agenda setting theory
B. encoding/decoding theory
C. social cognitive theory of mass communication
D. cultivation theory
B. encoding/decoding theory
Communication & Mass Media
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When assessing audience attitudes, your primary concern is how likeable they will find you to be as a speaker
Indicate whether the statement is true or false
Communication & Mass Media
Explain the difference between a value and an attitude
What will be an ideal response?
Communication & Mass Media