Static evaluation is best illustrated with which statement?
A) I'm sure she is still shy and awkward, although I haven't seen her since eighth grade. I can't
believe she applied for this job in human services.
B) Be still! I'm trying to wrap your ankle before you play football.
C) You were angry yesterday, and now you're angry again. Are you going to stay angry for the
rest of your life?
D) Old people are all the same—cranky and opinionated.
Answer: A
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The emergence of cultural theory in mass communication signaled a return to
A. the belief in limited media effects. B. the primacy of social science observation in communication research. C. mass communication theory's roots in psychology and sociology. D. the belief in powerful media effects.