Which of the following would not be measured by a job simulation?
A) Effective handling of irate customers
B) Technical applications of project management
C) Ability to work in a multi-ethnic environment
D) Sound judgment when faced with ethical dilemmas
Answer: B
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If trying to penetrate the LGBT market to take advantage of its higher disposable income, which of the following is a good strategy to adopt?
a. In terms of developing a promotional campaign, it is not necessary to think of the LGBT market as any different from other groups. b. Do not develop special promotions or special media that appeal to specifically to LGBTs. They will find this insulting. c. Support gay community events. d. Limit your promotional expenses because there are few media specific to the LGBT market.
________, which combines the BrandAsset® Valuator dimensions of energized differentiation and relevance, is a leading indicator that predicts future growth and value
A) Brand stature B) A brand's power grid C) Brand presence D) Brand bonding E) Brand strength