The text in a flyer is organized into three areas. List all three and briefly describe each.
What will be an ideal response?
• The headline is the first line of text on the flyer. It conveys the product or service being offered, such as a car for sale or personal lessons, or the benefit that will be gained, such as a convenience, better performance, greater security, higher earnings, or more comfort; or it can contain a message such as a lost or found pet.
• The body copy consists of all text between the headline and the signature line. This text highlights the key points of the message in as few words as possible. It should be easy to read and follow. While emphasizing the positive, the body copy must be realistic, truthful, and believable.
• The signature line, which is the last line of text on the flyer, contains contact information or identifies a call to action.
You might also like to view...
An icon of stacked sheets displays on the tabs of grouped worksheets
Indicate whether the statement is true or false
As further insurance against writing to a hard drive under investigation, an examiner should use a(n) ________
Fill in the blank(s) with correct word