Explain how occasions create constraints for speeches and how absolute those constraints are. Give an example of an occasion, the constraints it presents, and how a speaker might go beyond those constraints.

What will be an ideal response?

- What's needed for a speech to fit a particular occasion influences the development of that speech.
- The three premises about how an occasion constrains a speech are (1) speeches are presented for specific occasion, (2) occasions create constraints, and (3) constraints are not absolute.
- As an example, in his 2007 speech at Harvard, Bill Gates talked about how to make capitalism more creative to help poor people. A commencement address has scripted content, but Gates's speech went beyond a celebration of financial success to challenge the audience to think about success differently.
- Student examples will vary.

Communication & Mass Media

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Communication & Mass Media

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Communication & Mass Media