Which of the following is NOT among the four primary considerations when deciding which media to buy?

A) reach
B) frequency
C) brand
D) continuity
E) cost

Answer: C
Explanation: C) The four main considerations when deciding which media to buy are reach, frequency, continuity, and cost.

Business

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A unit that senior managers isolate from normal corporate operations in order to protect creative individuals and corporate orthodoxy is known as:

a. an R&D center. b. a skunk works. c. a new venture division. d. an innovation engine. e. a heavyweight organization.

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A(n) ________ is a partnership created for a fixed duration

A) partnership for a term B) partnership at will C) ordinary partnership D) limited partnership

Business