__________ is a type of support a speaker can use that is based on the beliefs and values that members

of a society or culture share.

A) Personal experience
B) Common knowledge
C) Direct observation
D) Examples
E) Testimony

B

Communication & Mass Media

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Matching

1) "She seemed nice." A) attribution theory 2) "If she is a nurse she must be caring." B) stimulus 3) "He missed class because his alarm didn't go off." C) implicit personality theory 4) "He won't join the debate team because he doesn't understand how important the experience could be for his career." D) person himself 5) Alice thinks Professor Higgins has a strict attendance policy because of the strict regulations set by the college. E) circumstance 6) Alice thinks Professor Higgins has a strict attendance policy because students in his classes last semester had horrible attendance and as a result didn't do well in the class. F) standpoint theory 7) Alice thinks Professor Higgins has a strict attendance policy because he is an old fogey with old-fashioned ideas. G) impression formation theory

Communication & Mass Media

According to the text, because messages are in _______, many different interpretations can arise from a single statement

a. flux b. nonverbal gestures c. people d. the media

Communication & Mass Media