In relation to PR, a journalist serves in which of the following roles?

a. advertiser
b. sponsor
c. blogger
d. gatekeeper

d. gatekeeper

Communication & Mass Media

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Answer the following statement(s) true (T) or false (F)

1. Because of its broad perspective, inoculation theory has “almost limitless application.” 2. With inoculation messages, even weak refutations provide protection. 3. There is a direct link between changing attitudes and changing behavior. 4. Centrally routed messages are much more likely to create long term change for the recipient than are peripheral messages. 5. A threat is the same as a fear appeal.

Communication & Mass Media

Speaking assignments are designed to simulate situations in career settings.

Answer the following statement true (T) or false (F)

Communication & Mass Media