A sales-oriented firm places minimal emphasis on:
a. promotional strategies.
b. building long-term customer relationships.
c. pricing strategies.
d. personal selling and direct selling activities.
ANSWER: b
Sales-oriented organizations place a higher premium on making a sale than on developing a long-term relationship with a customer.
Business
You might also like to view...
A(n) ________ is an internal corporate communication network that uses Internet technology to link company departments, employees, and databases
A) social network B) affiliate program C) horizontal user network D) intranet E) marketing decision support system
Business
Data about how consumers use everyday products is likely to increasingly be communicated through the Internet of Things
Indicate whether the statement is true or false
Business