Paid-in capital is externally generated capital and results from transactions with outsiders

Which of the following is true for activity-based costing (ABC)?

A) ABC considers the real costs associated with each product. B) With ABC, the company can estimate all costs coming from the customer, less revenue. C) The tools of ABC can be used to conduct customer profitability analysis. D) It identifies the costs of products and services based on the revenue they generate. E) ABC allocates indirect costs in proportion to direct costs.

Which of the following is a disadvantage of using Yellow Pages as an advertising medium?

A) high competition B) poor local market coverage C) low believability D) lack of adequate reach E) high total costs