Billboards and television commercials often use:
A. the central route to persuasion.
B. the peripheral route to persuasion.
C. the direct route to persuasion.
D. the indirect route to persuasion.
Answer: B
Psychology
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According to Freud, the personality component underlying the crying of a hungry newborn is called the
a. ego. b. formal operation. c. id. d. superego.
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A communication method that facilitates upward communication by asking employees to rate their opinions on such things as pay or working conditions is known as the ______
a. complaint box b. union steward c. ombudsperson d. attitude survey
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