Define ethics and discuss the behaviors of an ethical communicator
What will be an ideal response?
Ethics are the beliefs, values, and moral principles by which we determine what is right
or wrong. An ethical communicator is sensitive to the needs of others, and gives people choices
rather than forcing them to act a certain way. Ethical communicators keep confidences; they
keep private information that others wish to be kept private. They also do not intentionally
decrease others' feelings of self-worth, and they are honest. Ethical communicators also don't
tell people only what they want to hear.
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In most cases, PR costs are associated with which of the following?
a. salary and expenses of a creative team b. salary and expenses for a PR professional c. production time and airtime costs d. research and technology expenses