List the six major sociological or demographic variables that define audiences. Then name several additional factors if you can. How can these elements of audience sociology affect the topic a speaker chooses? Give an example
What will be an ideal response?
Answers will vary. The six major sociological or demographic variables of audiences are as follows: 1) age, 2) gender, 3) affectional orientation, 4) educational levels, 5) religion and religiousness, and 6) cultural factors. Overall, speakers should analyze these audience variables and be culturally sensitive when choosing topics?to avoid offending or stereotyping a particular group (whether that group is represented in the audience or not), to stay away from taboo subjects, and to shape their speech according to listener needs and interests. Additional elements that influence audience composition include the following: 1) occupation and income, 2) relational status, 3) special interests, 4) political beliefs, and 5) organizational memberships.
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