How do effective business people view persuasion?
A) As a way to manipulate the audience
B) As a negative force for the marketplace
C) As a way to increase profit
D) As a way to align the audiences interest with the organizations
E) As a positive force in the marketplace
Answer: E
Explanation: E) The word persuasion has negative connotations for some people, especially in a marketing or sales context. However, effective businesspeople view persuasion as a positive force, a way to align their own interests with what is best for their audiences.
You might also like to view...
All organizations, including service firms such as banks and hospitals, have a production function
Indicate whether the statement is true or false
All of the following are drivers for the low-cost strategic position except ________
A) learning B) superior product design C) economies of scale D) customization