In the opening words of a speech, you should

A. apologize if you lacked enough time to prepare.
B. announce your title.
C. grab the attention and interest of your listeners.
D. identify who you are.

Answer: C

Communication & Mass Media

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Heurism refers to

a. Whether a theory is practically useful in making us better communicators b. How wide or narrow the theory is in terms of what it describes c. Whether the concepts of a theory can be measured and the relationships tested d. Whether a theory leads to discussion and research about a topic

Communication & Mass Media

Tim?s speech about President Kennedy began ?Ask not what your country can do for you; ask

what you can do for your country.?  Tim was using ________ to begin his speech. A) a familiar term B) a quotation C) a reference to a previous speaker D) a brief story

Communication & Mass Media