When color filming was developed, some directors preferred photographing their films in black and white rather than in color because

A. they believed that audiences would maintain loyalty to the black-and-white film tradition.
B. black and white was less expensive and kept the film under budget.
C. black and white required more subtle lighting and thus was more artistic and less distracting than color.
D. location settings were easier to photograph with black-and-white film.

Answer: C