A firm's dominant logic is a common way of thinking about strategy across different businesses

At Great Bear Nature Tours, the owners are careful to treat both guests and employees very well. In fact, most employees feel that they are treated like privileged guests at work. This is an example of:

a. green marketing. b. social marketing. c. nonprofit marketing. d. internal marketing.

Because of space limitations, examples are normally inappropriate in an executive summary

a. true b. false