Why is The New York Sun important in the history of advertising??
What will be an ideal response?
ANSWER:
?Benjamin Day's The Sun originated the concept of the mass circulation newspaper, or Penny Press, in 1833. That transformed what today we would call the business model of advertising. From that point on, we see advertising emerging both as a form of persuasive communication, bought and paid for by the advertiser.
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The ability to find, in a given situation, all the means to persuade and audience to
believe a proposition is what Aristotle termed (a) rhetoric. (b) dialectic. (c) logic. (d) pragma-dialectic.
According to Ekman and Friesen, people who have very little facial movement, and who inhibit expressions of their actual feeling states are __________
a. controllers b. nonrevealers c. withholders d. frozen affectors