In order to have a successful MPR event, it is important that firms closely align the topic of an event with the ________ of the firm

Customers accessing a bank system from the outside must go through encryption provided by SSL and digital certification verification

Indicate whether the statement is true or false

Ads that rely on arousing feelings such as humor, love, or fear are using ________ appeals

A) resonant B) symbolic C) emotional D) cognitive E) transformational