A consumer who expresses rational and emotional attachments to the brand to the exclusion of most
other brands has reached the ________ level in the brand dynamics pyramid.
A) advantage
B) relevance
C) presence
D) performance
E) bonding
E
Business
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Answering the "who are our customers?" question by focusing on current customers is referred to as
a. marketing myopia. b. the tyranny of the served market. c. customer intimacy. d. bifocal vision. e. blue ocean strategy.
Business
How does an assigned arrangement work?
What will be an ideal response?
Business