In ________, the basic home-market communications strategy is retained while the product is changed to local use or preference conditions

A) dual extension
B) mono adaption
C) product extension/communication adaptation
D) product adaptation/communication extension

D

Business

You might also like to view...

One of the problems with using a variety of channels (multiple-channel system) is loss of control over some part of the system

Indicate whether the statement is true or false

Business

________ are basic human requirements, while ________ are the ways in which those requirements are satisfied

A) Wants; needs B) Demands; wants C) Needs; wants D) Needs; demands E) Demands; needs

Business