In ________, the basic home-market communications strategy is retained while the product is changed to local use or preference conditions
A) dual extension
B) mono adaption
C) product extension/communication adaptation
D) product adaptation/communication extension
D
Business
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One of the problems with using a variety of channels (multiple-channel system) is loss of control over some part of the system
Indicate whether the statement is true or false
Business
________ are basic human requirements, while ________ are the ways in which those requirements are satisfied
A) Wants; needs B) Demands; wants C) Needs; wants D) Needs; demands E) Demands; needs
Business