A company has four choices when it comes to developing brands. Describe them
What will be an ideal response?
The company can introduce line extensions, brand extensions, multibrands, or entirely new brands. A line extension involves extending a current brand name to new forms, colors, sizes, flavors, etc. in one of the company's existing product categories. In contrast, a brand extension extends a current brand name to a new or modified product in a new product category. Multibranding involves introducing several brands within the same category. Finally a company may decide that a new brand name is needed, particularly if the power of an existing brand name is declining or the company is entering a new product category.
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Which of the following might you include in the appendix of a formal report? Check all that apply.
Materials too bulky to include in the main text Incidental or supporting materials A description of the scope A literature review Related correspondence
A(n) ________ must find the best-matching row in its ________ table by comparing multiple row matches
A) Ethernet switch, switching B) router, routing C) both A and B D) neither A nor B