Which of the following statements about buying centers is true?
A) The buying center is like a standing committee.
B) The buying center roles are specified on the organizational chart.
C) The most commonly found buying center has six employees, one to assume each of the buying center's roles.
D) An individual's role in the buying center does not change.
E) The members of a buying center typically participate in a cross-functional team.
E
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Marketing research depicts the Harley-Davidson motorcycle shopper as a middle-aged, college educated individual with an average annual income of $78,000. This is an example of:
a. market analysis. b. pricing strategy research. c. positioning research. d. market segmentation research. e. retailing research.
The Seam is an example of an ________
A) exchange B) industry consortium C) e-procurement Net marketplace D) e-distributor