Promotional goals should be
a. general and flexible.
b. vague and changeable.
c. specific and measurable.
d. all of the above.
c
Business
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Marketing stimuli consist of the four Ps. Which of the following is NOT one of these?
A) product B) packaging C) price D) promotion E) place
Business
Planned giving refers to
a. having a plan and making a pledge to the annual fundraising campaign b. having a plan to give a major gift to a nonprofit c. having a plan built around identifying good prospects for donations d. making a donation in a planned series of payments e. prearranged gifts made at the time of the donor's death
Business