Consider a situation in which there is 90% unaided awareness for a brand of athletic shoes, with purchases of 75%. Which of the following best describes the purchase funnel for this scenario?

A) very wide at the top and narrow at the bottom
B) very narrow at the top and wide at the bottom
C) very narrow and vertical
D) very wide and vertical
E) very wide and horizontal

D

Business

You might also like to view...

Low prices on some items serve as traffic builders or loss leaders for retailers

Indicate whether the statement is true or false

View
Business

An associative data mining tool seeks correlations between data attributes

Indicate whether the statement is true or false

View
Business