What were the major obstacles or limitations advertisers faced when attempting to use radio?
What will be an ideal response?
ANSWER:
Radio had two important limitations: it could not show pictures of the products and did not lend itself to detailed product descriptions. That created an opportunity for the growth of magazine advertising between the two world wars
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Although the Taj group of restaurants was aware that sharks were an endangered species, they kept serving shark fin soup in their restaurants. This led to massive protests from activists belonging to the Humane Treatment of Animals foundation
Consequently, the CEO of the Taj group gave a substantial donation to the Humane Treatment of Animals foundation. This action of the CEO can be categorized as a) ingratiation. b) justification. c) correction. d) denial.
What can be defined as media efforts by corporations that seek to affect political outcomes or social climates?
a) Corporate speech b) Commercial speech c) Copyright licensing d) Trademark protection