What is the definition of ethical issue intensity?
A. How important an ethical issue is perceived to be by a company or individual
B. A problem requiring an ethical decision
C. The resulting evaluation after an ethical decision has been made
D. How intense the ethical misconduct is within a company
E. What occurs when an ethical decision goes wrong
Answer: A. How important an ethical issue is perceived to be by a company or individual
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Courts take all of the following into account to determine whether sexual harassment occurred except the:
A. type of employment or work environment. B. conduct of the victim in the workplace. C. severity of the conduct. D. truth of the statements made.
Which of the following best describes market segmentation?
A) differentiating a market offering to create superior customer value B) identifying consumer needs and creating a product to meet those needs C) arranging for a product to occupy a clear, distinctive, and desirable place relative to competing products in the minds of target consumers D) evaluating each market segment's attractiveness and selecting one or more segments to enter E) dividing a market into distinct groups of buyers who have different needs, characteristics, or behaviors