Craig had just received a promotion as product manager for a consumer goods manufacturer. To celebrate, he told Tracey that he was going to buy a bottle of Chateau Margeaux, an expensive red French wine, for them to share. After driving to two liquor outlets but not finding his Margeaux, Tracey suggested that they just buy a bottle of French champagne instead. But Craig insisted that they try a third store on the other side of the city. For Craig, what is Chateau Margeaux?

a. a specialty good
b. a homogeneous shopping good
c. an inconvenience good
d. a heterogeneous shopping good

Ans: a. a specialty good