What is data warehousing?

A) A marketing strategy that creates sales agreements that stipulate product delivery
B) The process of dividing a market into categories of customer types
C) The study of consumer needs and wants and the way in which sellers can best meet them
D) The process of collecting, storing, and retrieving data in electronic files
E) A customer identification strategy that targets potential buyers

Answer: D
Explanation: D) The compiling and storage of data provides the raw materials from which marketers can extract information that could enable them to better know their customers and supply more of what they need or want.