A(n) ________ is a word, phrase, or symbol a service provider uses to identify its services

The many successful movies produced by Disney are evidenced not only in the movies themselves, but in the various merchandise that features the characters from each movie. This merchandise can range from clothing to electronics to household items. Which type of growth strategy does this merchandise represent?

a. market development b. product development c. logistic analysis d. market penetration e. related diversification

Which of the following is true of businesses with a strong customer focus?

A) A customer-focused business lacks a long-term perspective. B) A customer-focused business realizes higher profits over the short-term. C) In a customer-focused business, shareholders are more interested in long-run survival than immediate earnings. D) In a customer-focused business, managers are usually judged on the last quarter's results, and not not on their efforts to ensure the long-run survival of the business. E) A customer-focused business is in synch with customers' needs and requirements, not with competitors' strategies.