The example of promoting a store opening would benefit from which one of the following strategies?
a. limiting campaign messages only to owned
b. using all available media channels throughout the entire campaign
c. using multiple media channels at different stages of the campaign
d. placing emphasis on paid media to ensure audience reach
c. using multiple media channels at different stages of the campaign
Communication & Mass Media
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The journalistic value of ______ represents the fact that journalists love to use a single person as a symbol of a larger issue.
A. ethnocentrism B. small-town pastoralism C. individualism D. social order
Communication & Mass Media
Describe the different ways supporting materials can be organized in a speech.
What will be an ideal response?
Communication & Mass Media