The training programs of both small and large marketing firms should incorporate three dimensions. One of them is knowledge of the product line, company marketing strategies, territory information, and business trends. What are the other two?
A) knowledge of personal selling skills; in-field sales training with supervision
B) knowledge of personal selling skills; knowledge of self and others
C) knowledge of company policies, procedures and benefits; stress management
D) explanation of compensation methods; in-field sales training with supervision
E) attitudes toward the company, its products, and its customers; application of personal selling principles and practices
E
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Targeting people who wish to improve their sex lives using herbs and supplements is an example of which type of segmentation?
A) demographic B) geographic C) benefit D) geodemographic
Porter Hardware, Inc issues $2 par common stock. Which of the following is true?
A) $2 per share is presented on the balance sheet in the common stock account. B) $2 per share is the maximum selling price for these shares of stock. C) Liabilities will increase as a result of this transaction. D) $2 in dividends will be paid to the stockholders as a result of this transaction.