Which of the following is a relative measure of the efficiency of a media vehicle relative to a firm's target market?
A) gross rating points (GRPs)
B) opportunities to see (OTS)
C) gross impressions
D) cost per rating point (CPRP)
D
Business
You might also like to view...
The name of a table can be changed with the ____________________ command
Fill in the blank(s) with correct word
Business
The relationship between a supervisor and any one subordinate is called the:
A) horizontal relationship. B) professional relationship. C) vertical triad. D) vertical dyad. E) social distance.
Business