Which of the following technological changes has had the most significant effect on the new competitive landscape?

Marilynn Castillo is a Marketing manager with a major firm. She is debating whether to conduct a marketing research study before commercializing a product. She believes that she will spend about $100,000 to conduct the study. If she launches the product without conducting the study and the product fails, her firm could suffer a loss of $2 million. One can say that Marilynn is doing:

a. an assessment of the research problem. b. a cost-benefit assessment. c. an assessment of the research design. d. a time availability analysis for doing the research. e. market sensitivity analysis of her options.

The difference between an individual practice association plan (IPA) and a group practice plan is that

A) an IPA is made up of a group of independent doctors who work out of their own offices; while a group practice plan confines doctors to the same central, shared facility. B) a group practice plan is made up of a group of independent doctors who work out of their own offices; while an IPA confines doctors to the same central, shared facility.