Coordinating and integrating all marketing activities worldwide is the specific objective of:
A. the World Trade Organization.
B. regional and integrated markets such as NAFTA.
C. global marketing.
D. positioning.
Answer: C. global marketing.
Business
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The____ is an individual agent middleman or an agent middleman firm providing a selling service for manufactures that normally covers only one or two markets and operates on straight commission basis
Fill in the blank(s) with the appropriate word(s).
Business
The contribution margin ratio increases when
a. fixed costs increase. b. fixed costs decrease. c. variable costs as a percentage of sales decrease. d. variable costs as a percentage of sales increase.
Business